It’s a great time to own or start a business. The social web makes it more cost-effective than ever to get the word out about your products and services, no matter what industry you’re in. Most social media accounts are free to set up, and many targeted online ad platforms are inexpensive. The most it will cost you to get your marketing campaign rolling, at least in the beginning, is time.
Become an expert in marketing business
Advertising is not always the best way to market on social networks. People crave valuable content, and it can be as niche as the very products you’re selling. By blogging, tweeting, sharing, and updating about things relevant to your industry, you can build credibility in your field. Whether you’re selling specialty cookies or enterprise software, you probably have significant expertise that you can share with potential customers.
Marketing through social Medias
When an endorsement comes from someone outside of your company, like a trusted blogger or social sharer, it has greater value and reach than anything you could send through official channels. You can’t control what the social web says about your business directly, but by identifying and wooing brand ambassadors, you can certainly have an influence, the kind that no paid advertisement can match.
Ad-funded payments
If you have a steady flow of customers, and you’re looking to boost the size of your transactions and increase customer loyalty, one low- (or no-) cost strategy is to implement transactional advertising. Consumers are able to get your product for free in return for buying something from a brand advertiser such as your brand for business. The advertiser then pays you once the sale is completed were it is the cheapest business for marketing. For companies selling relatively low-cost or web-accessible products, a highly targeted “reverse advertising” strategy like this could be a smart move.
