How to use email marketing effectively in your business is a brief overview presentation by William Bell Jr. The date of this video is October 04, 2013. The video is presented for those who are beginning their marketing online and for those who are somewhat experienced but have not yet implemented email marketing into their marketing campaigns.
The video has 5 natural segments, each of which are broken down by topical headings which are:
(1) The introduction and purpose of the video, some common problems with email marketing and benefits which are woven through it.
(2) The problem with using free email services for business purposes when building email marketing campaigns.
3. Formatting emails so they are easily read and encourage engagement and stickiness.
4. Subject lines that increase open rate percentages, the types of subjects and examples of how to use subject lines found in other emails to extract successful attention grabbing formulas.
5. The challenge of creating content for your emails and how to overcome it. Suggestions on where to find content and how to lead in an email with a story. We give you the three elements for making good use of the story.
6. Frequency and consistency of email marketing. How often should emails be sent? What are some of the benefits of consistent mailing?
Finally, we offer a few tips in the recap. The video is done in a very casual setting and is part of a series of messages being created for posting to a blog. They are also part of an ongoing challenge to create 100 videos over as many days as a marketing test.
