The giant, seven-foot-tall "14" numerals are moved from the Times Square Museum & Visitor Center where they have been on display to One Times Square, home of the New Year's Eve Ball.
The numeral is then installed atop One Times Square to complete the "2-0-1-4" sign that lights up at midnight to announce the beginning of the New Year at the completion of the Ball Drop.
Philips provides all of the Times Square New Year's Eve Numerals with advanced, energy-efficient LED bulbs. For the first time this year, the numerals are illuminated in colors and patterns that can be changed and controlled. Philips's new hue BR30 LED bulbs will bring an endless array of color to the iconic Numerals. Hue bulbs can be controlled from a smart device.