Let’s all admit something: social media marketing is fun! Forget about all of the data and numbers crunching, the ability to get precise information about demographics and how effective advertisements are is nothing short of amazing. It really does make life a little bit easier, and this is definitely not your father’s marketing world (Thank God!).
Getting lazy can cause very awkward situations. The notorious fat finger can raise major, major headaches when it comes to bid management. It may sound odd, but if you’re not paying attention, you can very easily move your bidding decimal point to the right with the CPC by accident. Sometimes, confusion about the number of impressions ads are getting can happen when person forgets that those same messages were not sent to rotate, but to optimize instead.
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