If you’re one of the many people who’s been queuing round the block to buy an iPhone 6, then this is probably the last thing you want to happen.
As this unfortunate customer – named only as Jack – discovered when he became the first person in Australia to get his hands on one of the coveted handsets.
In an incident captured on live TV in Perth, Jack excitedly tried to get his newly-purchased phone out of the box to show a local reporter.
And promptly dropped it on the ground.
