Kiip: Turning Virtual Rewards into Tangible Ones
Gamification Co - The Museum of Jewish Heritage
Real vs Virtual Rewards: The Battle Over Consumer Motivation
Samantha Skey, Recyclebank
Amit Fulay, Google
Kris Duggan, Badgeville
Brian Wong, Kiip
Moderator: Christine Lagorio, Inc Magazine
Loyalty programs have historically offered physical-world rewards, and
the traditional wisdom says that consumers must be able to earn real
goods to be satisfied. Many even argue that location-based networks like
Foursquare won’t reach their full potential until they can offer
tangible benefits. But is this true? Social and video games rarely offer
free things as rewards, choosing to use the physical world as a revenue
source (e.g. offers) instead of as a redemption path. Hear from
companies on the leading edge – and on both sides of the debate – share
their experience, research and data, and learn how you can best design
your rewards system to take advantage of changing consumer behavior.
The Gamification Summit brings together top thought leaders in game
mechanics and engagement science. Hear what works and what doesn't in
this dynamic and fast-moving field through case studies, keynotes and
panels delivered by experts such as Gabe Zichermann (Game-Based
Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael
Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe).
Learn how game mechanics and the new science of engagement are rewriting
the rules of brand marketing, product design and customer acquisition
and get your business in the game.
