It’s an idea Basil Fawlty would approve of: The three-star Broadway Hotel in Blackpool, UK, is trying to prevent bad reviews by slapping guests who have the gall to badmouth the place online with a £100 (US$155) credit card charge.
Tony Jenkinson, 63, and his wife Jan recently spent a night at the Broadway, a hotel they later described in a review as a "rotten stinking hovel."
What made the place deserve such description? The Jenkins say a chest of drawers fell to pieces when they opened it, the room’s curtains were tattered and filthy, the wallpaper was peeling, and the springs in the double bed mattress gave them an awful night’s sleep.
Annoyed is not strong enough to define how the couple felt, says Jan, when they discovered a 100 pound charge on their credit card following their scathing review on TripAdvisor.
The couple naturally complained to the Broadway, and was told that every bad online review would earn the person who made the booking a £100 penalty to prevent defamatory claims from disgruntled guests.
Hotel management says it’s all there in the fine print, which the couple should have read when they booked their room.
The hotel also told them that, and we’re paraphrasing here, for £15 a night, what do you expect?
Now the Blackpool Trading Standards is investigating the hotel, which may have breached fair trading regulations with the extra charges.
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