Speaking to Grant Leboff of The Sticky Marketing Club, Mark Blackmore challenges the belief that your attitude to sales is what sets your level of success. Mark makes a distinction between attitude/energy and a genuine belief in your value proposition, believing it is the latter which makes the real difference to sales success. His experience is that if a sales team is struggling, the sales director needs to reinvigorate the team’s belief in what they are selling and its value to the customer.
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