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The world’s powers have become accustomed to dealing with each other in terms of hard power, using economic, political and military means to promote their interests. But it risks undercutting their ability to co-opt rather than coerce. How can nations be smart about leveraging their soft and hard power, and how can these power dynamics be managed as global power diffuses from West to East? Oksana is joined by Joseph Nye, a former US assistant secretary of defense and pioneer of the concept of soft power, to address these issues.
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