A company that values and monetizes athletes' social media accounts has estimated that a single tweet from LeBron James is worth nearly $140,000. That's around $1,000 per character on the 140-character service.
It's good to be king. Especially on Twitter.
Opendorse, a company that hashes out social media endorsement deals between athletes and marketers, has determined that a single sponsored tweet from LeBron James is worth around $140,000—or $1,000 per character at the 140-character limit.
Values are determined based on multiple factors including the number of followers, level of audience activity, and how engaged the followers are on social media. The exact value for a King James tweet is $139,474.
Opendorse CEO Blake Lawrence tol
