Netflix is raising the price of its internet video service by $1 for new customers in the US, Canada and some Latin America countries to help cover its escalating costs for shows such as "House of Cards" and other original programming.
The new price of $10 per month for Netflix's standard plan - its most popular - marks the second time in 17 months that Los Gatos, California, company has boosted its US rates by $1.
Some of that money is being spent on previously released TV series and movies, but Netflix is pouring more money for shows that can only be found on its service - a formula that has been highly successful for HBO's pay-TV channel.
Netflix's higher price might help Amazon's rival internet video service, which is sold with a bundle of other features that includes free shipping from Amazon's online store for $99 annually, or $8.25 per month.
