In this video, John Beaudette's , President and CEO of MHW, Ltd., outlines astounding tips from leading US brand owners which included inspiring insight from: Bertha Gonzalez (Casa Dragones); Jonathan Newman (Newman Wines & Spirits); Kevin Mehra (Latitude Beverage Company); David Kanbar (Skinny Girl Margarita and Bulldog Gin); Ken Austin (Avion Tequila); Felix Sencion (Presidente Beer); Steve Ludman (Leblon); John Glover (Castle Brands); and Tal Nadari (Lucas Bols), as well as his own look at how to successfully launch a brand.
The 2016 USA Trade Tasting Conference hosted a full day of speakers dedicated to helping beverage professionals develop their sales network and adopt successful distribution strategies into their everyday operations.
With instructional seminars exploring practical ways to address the current market, executives from some of the country’s leading companies presented their tried and true blue-prints to successfully maneuvering in the US industry.
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