Wells Fargo & Company is a publicly-traded financial services company. In 2014, Wells Fargo served 70 million customers. Turning the data generated by these customers into actionable, easy-to-understand insights is a big job—and it’s tasked to a small team. In this video, three members of that team talk about how Tableau helps them spend less time reshaping data and more time understanding it.
The value of Tableau is that we're able to reach a really broad audience with a lot of information that we just couldn't do otherwise without an extremely large team. (CHRISTINE BIRTEL , HEAD OF CUSTOMER INSIGHTS & ANALYTICS)
Founded in 1852 and known for its iconic stagecoach, Wells Fargo & Company is a San Francisco-based financial services company with $1.7 trillion in assets.
When it came time to redesign the company’s business banking portal, key decision-makers realized that gathering a great deal of data was easy, but helping people make great decisions based on that data was much harder.
In 2014, Wells Fargo customer data was generated from:
- 70 million customers
- 8,700+ locations
- Offices in 36 countries
After choosing Tableau, the team is able to:
- Cut time spent reshaping data
- Spend more time analyzing
- Understand the customer journey and make data-driven decisions
