It goes without saying that once in a while every company needs to rebrand itself. And the reason could be anything - from repositioning your brand to stay contemporary.
To evolve - It is quite challenging for companies to stay contemporary. In other words, they need to evolve with the passage of time.
To stay relevant and competitive - Consumer behavior changes, so should be the brand. Rebranding helps your brand to stay relevant and competitive.
To capture the attention of new audiences - Companies need to rebrand themselves to capture the attention of new audiences.
Merger and acquisition - Companies need to rebrand themselves in case of merger and acquisition.
When leadership changes hands - A company’s leader is synonymous with brand. So, it needs to rebrand itself if it changes hands.
So, if you think that rebranding will revitalize your company’s image, go for it. For more information please visit http://www.brandspeak.co.uk/
