Coca-Cola is a great model for packaging. Its dominance in the marketplace comes from nostalgia and the image it projects of Coke as part of happy moments. Buyers have emotions attached to the brand — not just the sugary brown carbonated water in a can — because Coke is a master of eliciting emotion and creating the right perception for its product. Watch this video for more details and check out at https://www.philipdbennett.com/packaging/
