Tarnished by Charlottesville, Tiki Torch Company Tries to Move On
“We are exploring every possible legal action as it pertains to the misuse of our logo in this disturbing demonstration.”
The Tiki torches were probably just a matter of convenience, said Joan Donovan, lead researcher in media
manipulation at the research institute Data & Society, who studies hate groups and white supremacists.
“Our products are designed to enhance backyard gatherings and to help family and friends connect with each other at home in their yard.”
We will continue to reinforce that Tiki Brand products are to be enjoyed by friends and family outdoors in a loving environment.”
A spokeswoman for the company declined to comment further.
Even the Detroit Red Wings of the National Hockey League issued a statement after an adaptation of its team logo appeared on posters in
the Charlottesville rally, reportedly wielded by members of a Michigan white nationalist group calling itself the Detroit Right Wings.
Ms. Donovan said that the best way to counter any perception of being embraced by extremist groups
is for brands to avoid even mentioning the people or groups that are trying to use their products
