NYC-via-Seoul artist yaeji dropped her new song “drink i’m sippin on” on October 2, and it’s already putting up numbers. The song’s music video is nearing one million views in less than two weeks, thanks in part to her backing by 88rising, the promotional company that also has a hand in the careers of Asian artists like Rich Chigga, Keith Ape, and Higher Brothers. yaeji looks poised to be its next success story, and she linked up with Genius to explain how her new song came together during her commute.
