In every sphere of life- be it in business, politics, religion or entertainment -has influencers. Influencers are people whose opinion holds sway over a large group of followers. How is this important in monitoring your small businesses online reputation? It's important to find out which online bloggers have followers in your target market or your local area and monitor what they are saying about your local business, your competitors or your industry as a whole. If you don't think bloggers are important, just remember that their glowing review about your local business can literally catapult your business growth while a damning blog post can destroy many years of hard work you have invested in establishing community trust.How to Monitor What Bloggers Are SayingUse Blog Search Engines – these are search engines that get results just from blogs or search engines within blogs that aggregate content. Examples include:Blogsearch.Google.com- this gives better blog search results than Google AlertsBloggdigger – this site has a new “find bloggers in your location” featureTechnoratikeotag.comBlogpulse.comIcerocket.comMany of these sites have toolbars that you can upload for easy use.Subscribe to the blog- if you know about a particular blog related to your industry or local city/town area that regularly gives opinions about small businesses such as yours, one way to monitor their content is to become a follower. You can do this in a number of ways:Subscribe to their RSS feed. Follow them on TwitterBecome their fan on FacebookSubscribe to their YouTube ChannelAll these will give you instant notification about new blog posts, tweets, status updates and videos. Of course, don't use your business name or personal name when doing this. Instead use a simple alias name to maintain your privacy.Find blogs using search operators- if you don't know how to find relevant blogs, you can use search operators in your search engine. Search operators are mathematical functio
