Nabisco Changes Up Its Animal Crackers Logo After 116 years, animals on the classic Nabisco snack 'Barnum's Animals' are no longer behind bars. The new logo shows a zebra, elephant, lion, giraffe and gorilla roaming among grass and trees. The change comes at the urging of animal-rights organization People for the Ethical Treatment of Animals. PETA Executive VP Tracy Reiman, via statement The snack's name isn't being changed despite Ringling Bros. and Barnum & Bailey Circus closing down last year. The "Greatest Show on Earth" closed after 146 years, citing high operating costs and declining ticket sales.