Newly established peer-to-peer safety platform Carma Project today launched the first-ever social and incentive-based program designed exclusively for accelerating consumer response to automotive recalls. Carma Project's initial foray heads to market through a unique collaboration with Toyota Motor North America (TMNA).
Carma Project will further help address the recall of deadly Takata airbags, which is labeled "the largest and most complex safety recall in U.S. history" by the National Highway Traffic Safety Administration (NHTSA). The recall continues to impact vehicles built by 19 different automakers, with a projected 70 million airbags expected to be recalled by the end of 2019. In the face of more than a dozen deaths and hundreds of alleged injuries industry-wide, millions of drivers and passengers continue to be at risk.
