Serena Williams Fronts 
Campaign for Bumble Dating App The tennis star has become 
a global adviser for the 
social and dating app, Bumble, and will appear in their 
upcoming ad campaign, 
'The Ball is in Her Court.' According to Reuters, the ad 
will debut during the Super Bowl. Serena Williams, to Reuters Bumble's interface is unique 
in that it puts the power in 
the hands of its female users, with men only able to speak 
to women once the woman 
has sent the first message. The app also offers 
a Bumble Bizz mode