What gets you out of bed every morning?
Why do you do what you do?
Purpose is in all of us. It is when our actions are in line with this purpose that extraordinary results are achieved.
Fisher & Woordes believes that everyone has a purpose and a unique story to tell. We proved this by sending a couple of young and ambitious guys to Stockholm with a mission; find and capture devotion and bring our brand closer to the people.
A couple of random people were picked from the streets of Stockholm and were asked why they do what they do and what gets them out of bed every morning. Their answers varied, as expected. One person loved helping other people and went on to become a medical doctor and another person loved to use his creativity and was on his way to become a great musician.
What we found was that every person we met had his own path and his own desires. We found that everyone was devoted in his or her own unique way. It is this devotion that we value.
The guys from WhatsLife choose Victor to join them in doing something he never did before. Indoor Skydiving.
The fear of that which is unknown to us is a presence nobody can ever really get rid of. But it is this fear that can strengthen our resolve. It takes devotion to go out there and achieve what has always just been a dream. It takes devotion to strive and be the best version of yourself.
Devotion is in all of us.
Enjoy our video!