Search engine optimization (SEO) is the process of increasing the visibility of a website or a web page to users of a web search engine. ... SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP).
What is SEO and How It Works. SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. ... Search engines want to provide the best service for their users.
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