Hear co-founder Billy Price describe the genesis of BILLY Footwear and how his shoes are fashionable and promote universal design, meaning they both appeal to and work for everyone. Learn more here:
http://billyfootwear.com/
Video Transcript:
Hello, I'm Billy Price, cofounder of BILLY Footwear.
We create shoes that incorporate Universal Design in a Fashion Forward kind of way, meaning they work for and appeal to everyone. Utilizing zipper technology, we have revolutionized how footwear is put on and taken off.
How you ask? Well, by running a zipper along the outside and around the toe of each shoe, the upper is able to open and fold over completely, thus you, the wearer, can place your foot onto the shoe footbed unobstructed. Then with a tug on the zipper-pull the shoe closes and secures around your foot. It's quick. And it's easy.
From kids that struggle to tie their shoes, to your roommate that doesn't take the time, to your parent or grandparent that lacks the hand dexterity - we have you covered.
You might be wondering where this whole idea came from. Well the whole brainstorm started after I broke my neck from a three-story fall in 1996. The injury left me paralyzed from the chest down and unable to move my body, which includes my fingers. Through the years I found work arounds for almost everything but I never conquered shoes.
Frankly, I could never find a pair of shoes that I could put on independently plus actually be happy and proud to wear.
So after staring at my feet for half a lifetime I finally just cooked up my own solution. But the solution immediately grew into something much bigger than just an answer to my own challenges - it became a mission to provide shoes for everybody, for all abilities, and to ensure the functional shoes were built with attractive style.
Yes, our shoes have adaptive characteristics, but I would hardly call them "adaptive" in the traditional sense of the word. "Adaptive" refers to a niche market. And although we can satisfy the adaptive market we are not constrained by it. Our customer target is everybody, which includes you! We are all equal. And by design, our shoes embody that belief.
The term, "universal design" is used all the time in the construction of homes and city buildings, it refers to environments that accommodate all parties. So why not apply it to fashion?
Universal Design with Fashion in mind. It has a good ring to it, don't you think? We certainly think so and we hope you do too.
Thanks for watching.
