Surprise Me!

'Girls Rise Up' video campaign. Credit: VaynerMedia

2022-11-16 25 Dailymotion

A Hackney-based community youth group, has launched a new video-led campaign to raise awareness of the “ongoing adultification and over-sexualisation” of young black girls.

Rise 365 has partnered with VaynerMedia EMEA to create a short film, social media and ad campaign following the unlawful strip search of a local teenage girl known as Child Q.

The film features imagery of young black girls carrying protest signs, sharing their
aspirations and asking to be seen, loved and cared for.