Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to consumers. It encompasses a wide range of activities and strategies aimed at reaching and engaging audiences through various online mediums. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing a website's content and structure to rank higher in search engine results pages (SERPs) for relevant keywords.
Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action.
Social Media Marketing: Utilizing social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote products, services, or brands and engage with audiences.
Email Marketing: Sending targeted email campaigns to nurture leads, communicate with customers, and promote products or services.
Pay-Per-Click (PPC) Advertising: Running paid ads on search engines (like Google Ads) or social media platforms where advertisers pay each time their ad is clicked
