Meta's advertising revenue grew 22% year-over-year in the second quarter to, double the growth rate of rival Google's ad business. Meta CEO Mark Zuckerberg and CFO Susan Li credited AI investments with helping boost ad performance and user engagement on Facebook and Instagram. Zuckerberg commented that AI is improving content recommendations and making ads more effective on Meta's platforms. Zuckerberg highlighted AI as the key element revitalizing Meta’s advertising, which took a hit after Apple’s 2021 iOS privacy update.
