10th December 1948 : 48 nations sign the Universal Declaration of Human Rights.
60 years later : human rights are still flouted. To awake the defender of human rights that is asleep in each and every one of us, Amnesty International Belgium created a series of experiments… Via hidden cameras, SMSes, internet, personal letters,
e-mails and posters which deprived Belgians of their human rights, Amnesty wanted to prove those rights still need you to defend them. Wake up, humans !
CREDITS :
Client: Amnesty International
Agency: Air Brussels-Paris
CD: Véronique Sels
Copy: Gregory Ginterdaele, Véronique Sels
AD: Marie-Laure Cliquennois
Production Company: LOVO Films
Director: TheDeck & LeNitch
Media: Posters, SMS, mail, DM, films, stunt, etc.
