Tesla's brand value fell 26% in 2024, marking a second consecutive annual decline, according to research and consulting firm Brand Finance. An aging vehicle lineup and CEO Elon Musk's controversial public behavior are key factors in the decline. Tesla's brand is now valued at $43 billion, down from more than $58 billion in 2024 and over $66 billion in 2023. Tesla's 2024 deliveries fell 1% despite rising global demand for electric vehicles. Tesla's stock surged to a record high after Donald Trump's election, supported by Elon Musk's substantial financial contributions to Republican campaigns and potential influence in the new administration.
