Rivian has terminated its exclusivity deal with Amazon, allowing it to sell its electric delivery vans to any company. Originally, Amazon had committed to purchasing 100,000 vans by 2030 but only received about 20,000 due to production delays and supply chain issues. With the Amazon deal no longer in place, Rivian is introducing two new van models to the market, priced at $83,000 and $87,000, with better profit margins. This move could potentially improve Rivian's financial outlook if it can secure large corporate fleet deals and expand its market. However, losing guaranteed orders from Amazon brings significant risks. The success of this strategy hinges on Rivian's ability to scale production and attract new buyers quickly.
