Meta and TKO Group's UFC have signed a multimillion-dollar, multi-year partnership, according to CNBC. The deal designates Meta as UFC’s “official fan technology partner,” with branding across UFC events and platforms. Meta will also power a new fighter rankings system and promote UFC content on Threads. While specific financial terms remain undisclosed, UFC says the investment is substantial. The deal is separate from UFC's media rights talks, with ESPN’s exclusive window ending April 15. Meta CEO Mark Zuckerberg has frequently attended UFC events and actively practices mixed martial arts.
