In this Forbes Talks interview, Ben and Dan Silvertown, the co-founders of Lapse, discuss their social camera app and its unique approach to social media. They delve into the importance of authenticity in social media, where they aim to counteract the performative nature of current platforms by promoting genuine, unedited photography; the importance of user feedback versus maintaining a core vision, as they navigate the challenge of iterating based on user input while staying true to their original goals; and the focus on retention over rapid growth, emphasizing the need to build a strong network and create daily value for users before scaling aggressively.
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