Temu has slashed U.S. ad spending following President Donald Trump’s steep tariffs on Chinese imports, according to CNBC. Temu’s App Store ranking has dropped sharply, with downloads falling over 60% and paid web traffic down over 75% in the past week. Ads that once dominated Google and Facebook have vanished, and the app has fallen from the top 10 to 69th among free U.S. apps. The Chinese discount retailer has significantly reduced its U.S. ad spending on Meta platforms while continuing to run many ads internationally.
