Fans of several of the UK's biggest sides have been forced to confront the brutal reality laid bare by an AI generation of their club's stereotypical supporter.
On matchdays, the terraces are filled with chants aiming crushing jibes at rivals and insults mocking their foe's economic and even physical characteristics. It's all fair game in the heat of the battle.
But those barbs cut even deeper when the source is a savage, unemotional supercomputer that has condensed the most clichéd traits of your fanbase into the image of a single person. None are safe.
The supporters who have undoubtedly been 'done the dirtiest' are West Ham fans, who have been assessed and amalgamated into the depiction of a man over 300lbs, standing outside of a pub and appearing to wear a Hammers jersey that has been stitched together on its front as if to satisfy the giant stomach it is failing to contain.
East Londoners have every right to feel aggrieved by the image, though the supporter does at least appear to be in good spirits. One would therefore presume the pose was captured before watching Graham Potter's side at the London Stadium.
On the other end of the spectrum are Arsenal fans, whose apparent penchant for fancy coffee shops, man buns, and scarves has seen them codified into a depiction resembling a mid-2010s hipster.
The glasses-wearing, latte-holding type must be all too familiar for north London residents, where baristas are recognised pillars of their communities and coffee shops more plentiful than public houses.
Manchester United and Newcastle fans have been given a remarkably similar treatment to Hammers supporters, with an AI fan that boasts an impressive gut, though Red Devils fans are more likely to lose their hair.
And the Magpies faithful are commonly spotted outside nondescript corporate spaces, rather than drinking establishments. That recreation seems a blatant error, given the widely known fact that no stadium in the country has more pubs within a mile than St James' Park.
The wealth of west London is highlighted in the array of gold jewelry around the neck of the too-cool-for-school Chelsea supporter, who has been generated to appear as if they have spent the equivalent of a northerner's monthly wage in a boutique London store.
Perhaps some Blues supporters will not be too offended by their treatment, given the location of the club and its monied recent history.
The fan also appears to be in his early 40s, a tad older than the Arsenal fan but far younger than supporters of West Ham and Man United. Is that a subtle dig at a generation of bandwagoners who jumped onto Roman Abramovich's earth-shattering arrival in 2003?
It's difficult to draw the same conclusion for the image rendered of the Liverpool supporter, who is perhaps the youngest of all. A fresh-faced, long-haired, tracksuit-wearing scally certainly ticks a lot of the stereotypical boxes.
