Amazon's Prime Day 2025 could feature fewer deals and lower inventory as third-party sellers retreat amid rising import costs tied to new tariffs, Reuters reported Monday. Some Amazon sellers are scaling back discounts or skipping Prime Day entirely due to a 145% tariff on Chinese imports imposed by President Donald Trump. Seller Steve Green plans to sell inventory later at full price, while Bogg Bag CEO Kim Vaccarella is seeking new manufacturing options in Cambodia and Vietnam. Amazon shares fell 0.68% to $187.80 on Monday and are down 14.77% year-to-date.