Alphabet has launched “100 Zeros,” a new film and TV production initiative in partnership with Range Media Partners. The initiative aims to create scripted and unscripted content that promotes Google products and a positive view of tech culture, according to Business Insider. The move comes as President Donald Trump pledges 100% tariffs on foreign-made films, calling them a national security threat and demanding domestic production. 100 Zeros plans to pitch projects to studios and streamers like Netflix, which faces pressure amid the tariff proposal. The effort is intended to win back Gen Z viewers turning to TikTok over Google Search.
