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3 in 5 parents are ditching their parents' playbook

2025-05-13 679 Dailymotion

Six in 10 parents are throwing their own parents’ rulebooks out the window, according to new research.

Conducted by Talker Research on behalf of Lightbridge Academy, a survey of 2,000 parents of kids ages 0 to 6 revealed that today’s moms and dads are doing things in a more modern way.

While their own parents focused mostly on education and academics (57%), physical activity (48%) and communication skills (41%) while growing up, parenting priorities differ today.

Forty-one percent said their parents did not place a lot of emphasis on mental and emotional health when they were growing up, but this is a focus for two-thirds of parents today.