Hailey Bieber has sold her skincare brand, Rhode, to e.l.f. Beauty in a groundbreaking $1 billion deal. The acquisition includes $600 million in cash, $200 million in e.l.f. stock, and a potential $200 million in performance-based earnouts over three years. Despite the sale, Hailey remains deeply involved as Chief Creative Officer and Head of Innovation at Rhode, and will also serve as a Strategic Advisor to e.l.f. Beauty.
Launched in 2022, Rhode quickly became a Gen Z favorite, generating $212 million in net sales from April 2024 to March 2025 . This acquisition marks a significant milestone in Hailey's entrepreneurial journey, potentially making her the financial frontrunner in the Bieber household .
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