The theme of this year’s World No Tobacco Day, which is observed every year on the 31st of May, is “Unmasking the Appeal”—a call to expose how tobacco and nicotine industries shape perception, influence policy, and push their products despite the cost to public health. A new report by the think tank Social & Economic Research Initiative (SERI) argues that Malaysia’s tobacco control efforts are losing steam, and that one of the most effective tools we have is also the most underused: taxation. On this episode of #ConsiderThis Melisa Idris speaks with Muhammad Daniel Kittu, Research analyst at SERI, where he specialises in health economics.
