Honda partners with LA28 as Olympic sponsorship deals shift into gear
Honda was named as the automotive partner of the 2028 Los Angeles Olympics and Team USA on Monday, June 2, in the latest domestic sponsorship deal for the sporting extravaganza.
The Japanese automaker, which established its first US operations in Los Angeles in June 1959, will provide a vehicle fleet for the LA Games and also serve as the partner for Team USA at the 2026 Winter Games in Milano Cortina.
With the deal, the LA Games has now eclipsed $1.5 billion in sponsorship revenue amid a flurry of dealmaking in the first half of the year.
Officials at LA28, the private, non-profit company organizing the Games, told Reuters they were confident they will reach or exceed their overall target of $2.5 billion in sponsorship revenue by the time the Olympic flame reaches Southern California.
REUTERS VIDEO
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