New guidelines on ethical reporting and sharing suicide-related content were launched recently, spearheaded by the Communications and Multimedia Content Forum of Malaysia. The guidelines aim to curb harmful reporting, reduce contagion, and promote responsible coverage across media and social platforms. The move comes amid growing concerns about how suicide is portrayed and shared in the digital age. But can voluntary guidelines keep pace with virality and emotional harm online? On this episode of #ConsiderThis Melisa Idris speaks with Mediha Mahmood, CEO of the Communications and Multimedia Content Forum, an industry forum registered under the Malaysian Communications and Multimedia Commission.