Consolidation is shaking the foundation of real estate, and Brian Hoialmen is sounding the alarm. In this executive sit-down with Diego Sanchez, the Lofty exec shares how major platforms are pushing deeper into the consumer journey — and why brokerages and agents must act now to protect their market share.
From integrating AI into agent workflows to building a truly unified “search to settlement” platform, Brian unpacks Lofty’s leadership approach to innovation. He also lays out the strategic moves agents and teams should be making today to future-proof their business before the next wave of disruption hits.
