I had a quick look at MsMojo comparing 2025 YTD to 2024 YTD trying to find clues. One interesting note is that you had more views from 'Browse features but a big drop in views from 'suggested videos' and search. Shorts Feed also dropped but not as much. I noticed that you had a few high-performing videos about Jojo Siwa during the same period last year. Could be that this content tapped into a cultural moment that drove a lot more recommendation than usual. I'm not sure but feels like it's worth looking into the content published the same time last year versus this year.
