Discover how ASICS and Publicis teamed up with Dailymotion Advertising to launch the “Running Moves Your Mind” campaign, an activation that combined predictive targeting, contextual activation, and AI-optimized creative to inspire runners and deliver outstanding results.
From identifying casual running audiences to aligning with key cultural moments like the Berlin Marathon, this campaign shows how data-driven strategies and high-impact formats can move both hearts and brand metrics.
See how ASICS achieved significant lifts in brand preference and ad recall, with performance exceeding market benchmarks.
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