Adidas visits Indigenous Mexican town to apologize for sandal design
Adidas executives visit a small Indigenous town in the mountains of southern Mexico on Aug. 21, 2025 to offer an apology over a sandal-inspired shoe design that Mexico's government had blasted as cultural appropriation. The German sportswear company sent representatives from its Mexican unit to Villa Hidalgo Yalalag, a town in Oaxaca state, to deliver the comments in person after issuing a written apology last week. The issue is related to the 'Oaxaca Slip On,' designed by Mexican-American designer Willy Chavarria, which locals say closely resembles their traditional handmade huarache sandals.
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