Nikhil Jain shares findings from our multi‑year eye‑tracking program with Lumen Research:
· 4,500+ real‑world tests on Dailymotion campaigns to understand what drives outcomes
· Variables that matter most: creative, inventory quality, environment, device, and audience
· Enriched/interactive formats lift recall and consideration without increasing exposure
Connect with Us:
· Website: https://www.dailymotion.com/advertising
· LinkedIn: https://www.linkedin.com/showcase/dailymotionadvertising/
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