Introducing Jason Wallace
Born in Panama and raised in Brooklyn, Jason Wallace has been a storyteller since childhood—back when G.I. Joes embarked on cinematic adventures through the living room battlefield. His talent for narrative and performance first emerged through athletics, earning varsity honors as a student-athlete at Brooklyn Technical High School and later competing at the Division I level for McNeese State University.
Jason then chased his dreams across continents, playing professional basketball for five years in France, Chile, and Saudi Arabia, and coming tantalizingly close to the NBA with a stint alongside the New York Knicks. His time on the court unexpectedly opened new doors—earning him a role in Spike Lee’s He Got Game and a long-standing relationship with Nike, where he contributed to 8 commercials and 12 global campaigns in a strategic, consultative role.
After hanging up his sneakers, Jason earned his MBA from Purdue University and launched a marketing career defined by bold storytelling and creative vision. At Foot Locker, he transformed the brand’s social media presence from under-the-radar to viral powerhouse, creating unforgettable content like Kevin Durant’s appearance at Dyckman Park and Amar’e Stoudemire clocking in during the 2011 NBA lockout.
Jason has since built a diverse portfolio as a producer and director, working with clients like Climate Nexus on campaigns about the global impact of liquefied natural gas, while also nurturing passion projects like Middle Age Marathon—a comedic, heart-driven web series documenting the wellness journey of two friends training for a marathon. His creative drive doesn’t rest: he's produced branded content, consulted for major organizations, and continues to merge marketing expertise with cinematic craft.
As a filmmaker and marketer, Jason’s dual passions power his unique voice. He’s taken risks, self-financed personal projects, and taken on strategic contracts to sharpen his skills behind the camera. His goals remain clear—and ambitious: to win an Academy Award for Best Picture and Best Director. Every project, every story, is another step in that direction.
Always an avid athlete, Jason has taken to running long distances, completing 18 half marathons, 3 marathons, 1 triathlon, and dozens of other races. You can keep up with his journey at messruns.com
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