Nothing to wear? Check out Alta, Jenny Wang’s AI-powered stylist and shopping app. Upload photos of items you own (or recent shopping receipts) to create a digital closet. The New York–based startup will then list outfit suggestions or—and this is where Wang hopes to make money—recommend new stuff to buy based on the weather, season and occasion. “Fashion is so interesting from a data perspective,” says Wang, a Harvard-trained engineer. “Alta is both utilitarian in that it helps you decide what to wear and buy, but it’s also just aspirational.” Amid the sea of AI-powered closet startups, Alta is backed by both venture and fashion heavyweights, including Menlo Ventures, which led the company’s $11 million seed round in June, LVMH-backed Algaé Ventures and Michelle Obama’s stylist, Meredith Koop.
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