What if buying a ticket felt as social as the party itself? Avante Price loved hosting events for his peers at NYU, but promoting those parties through platforms like Eventbrite felt outdated and clunky. He made Posh for the social age. It’s a mobile app that makes finding and buying ticketed events feel more like scrolling through Instagram or TikTok. When someone clicks on a Posh event link, they’re asked to download the app, where they land in a feed full of events, including ones their friends are attending. With a quick scroll, it’s easy to see what’s happening nearby, what’s popular and who else is going. “In the beginning, the analogy we always used was we wanted to build Shopify for events. The analogy has really expanded from Shopify to TikTok,” Price says. With $40 million in funding, it’s now used to promote everything from raves to business conferences. The app, frequented by 6 million people, has facilitated over $300 million in ticket sales since its inception, taking a 10% cut on every ticket sold. In 2024, the startup brought in $10 million in revenue.
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
