MSMEs shown use of digital tools to boost businesses
Digital tools now play a central role in helping local merchants strengthen their operations, reach more customers, and promote their products more effectively. By adopting digital payments, financing options, and simplified transaction systems, small business owners gain access to opportunities that once felt out of reach. These tools streamline daily operations, enhance customer convenience, and help enterprises stay resilient, especially during disruptions or unexpected challenges. The Grab Asenso Merchant Diskarte Conference at the Oakridge Pavilion on Dec. 4, 2025 highlighted these points through presentations from industry leaders. Deputy Head for Cities Paula Catanghal announced new digital financing options and card and QR payments that require no additional devices, and she also emphasized the platform’s criminal protection program that provides financial support during calamities. Participants also learned practical ways to advertise, including using mobile phones for product photography—an essential skill as more consumers rely on online visuals when choosing where to buy.
KAISER JAN FUENTES
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